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MicroStrategy Could Potentially Surpass Market Values of Both Starbucks and Nike If Bitcoin Reaches $138,000 in Value

As of now, MicroStrategy (MSTR) stock prices have surged by an astonishing 546% in the year, with its market capitalization currently standing at $99.4 billion. The key driver behind this remarkable growth is the company’s significant Bitcoin holdings, which have been adding immense value to its market cap.

MicroStrategy’s Massive Bitcoin Reserve

The organization has added a staggering 249,850 BTC in 2024 alone, taking its total tally to an impressive 439,000 BTC. This makes MicroStrategy the largest corporate holder of Bitcoin, surpassing Marathon Digital’s holding of 40,435 BTC by a whopping 985%.

Monitoring Bitcoin Prices for Market Cap Potential

Given that MicroStrategy’s market cap is heavily influenced by its Bitcoin holdings, monitoring BTC prices can provide valuable insights into the company’s potential market cap growth. As per MicroStrategy’s net asset value (NAV) worksheet, its fully diluted market cap stands at $114 billion, with a derived NAV of around $40 billion.

MicroStrategy’s NAV Worksheet

The table below illustrates the various components that make up MicroStrategy’s NAV:

| Component | Value ($ billions) |
| — | — |
| Net Cash and Investments | 20.6 |
| Common Stock | 39.3 |
| Preferred Stock | 1.4 |
| Total Value | 61.3 |

However, since the company has a significant amount of debt (around $7 billion), we need to subtract this from its total value to get an accurate estimate of its NAV.

The Impact of Bitcoin Price Fluctuations on MicroStrategy’s Market Cap

According to the data, every time the crypto asset moves by $1,000 in either direction, MSTR’s market cap gains approximately $440 million. This indicates that even slight changes in BTC prices can have a substantial impact on MicroStrategy’s market capitalization.

Starbucks and Nike: A Comparison with MicroStrategy’s Market Cap Potential

If we compare MicroStrategy’s market cap to that of Starbucks (SBUX) and Nike (NKE), we can see that it is already close to surpassing the former. With a current market cap of $105.5 billion, Starbucks is within striking distance of being overtaken by MSTR.

However, things get even more interesting when we consider the potential for MicroStrategy’s market cap to surpass Nike, which currently boasts a market capitalization of $115 billion. A mere 11% Bitcoin rally to $118,810 would be enough to put MSTR ahead of NKE.

Assumptions and Calculations

To arrive at these numbers, we made the following assumptions:

  • MicroStrategy does not add to its current BTC holdings.
  • The prices mentioned above are for illustrative purposes only.

Keep in mind that these calculations are based on hypothetical scenarios and should not be taken as investment advice. Every investment involves risk, and readers should conduct their own research before making a decision.

MicroStrategy’s Bitcoin Playbook

So, what exactly is behind MicroStrategy’s remarkable growth? The company’s approach to buying Bitcoin can be summarized as follows:

  • Buy Bitcoin at a higher level.
  • Issue debt to finance the purchase.
  • Use the proceeds to buy more BTC, which drives up the price.

While this strategy has its detractors, including Chainlink advocate Zach Rynes, who expressed concerns about MicroStrategy’s "debt-based acquisition," others believe that it is an effective way to accumulate and hold significant amounts of Bitcoin.

What Could Go Wrong?

In an X post, Ki-Young Ju, CEO of CryptoQuant, offered a differing perspective on the situation. According to him, MicroStrategy would only face financial difficulties if a catastrophic event were to occur on Earth, such as an asteroid hitting the planet.

Ju added that MicroStrategy’s debt is not a major concern, given its relatively modest size (around $7 billion) compared to the company’s Bitcoin holdings, which are worth approximately $47 billion at current prices.

Conclusion

MicroStrategy’s remarkable growth and massive Bitcoin reserve have made it an attractive topic of discussion among investors and traders. While there are valid concerns about the company’s debt levels, many experts believe that its approach to buying and holding BTC is a viable strategy for accumulating significant wealth.

As we move forward, keeping a close eye on MicroStrategy’s market cap potential will be essential for anyone interested in Bitcoin prices and their impact on corporate holdings.

Related Articles

  • [MicroStrategy buys 15.3K Bitcoin for $1.5B, holdings reach 439K BTC](link to article)
  • [MicroStrategy will go bankrupt if an asteroid hits Earth, says analyst](link to article)

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Note: This article is for informational purposes only and should not be considered as investment advice. Every investment involves risk, and readers should conduct their own research before making a decision.

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