Meta Confirms Launch of Bonus Program for Creators on New Social Media Platform Threads

Table of Contents

Introduction

Meta’s social network, Threads, has recently surpassed the 150 million monthly users mark. This impressive milestone is a testament to the platform’s growing popularity and its ability to attract new users. However, Meta is not slowing down in its efforts to increase engagement on the platform. The company has announced a limited-time bonus program for creators, which aims to incentivize them to produce high-quality content and drive user growth.

The Limited-Time Invite-Only Program

Meta confirmed to TechCrunch that it is running a limited-time invite-only program for creators. This program began testing in March and is currently available only to creators in the U.S. However, if successful, Meta may expand the program to other regions. The company stated that invited creators will have "individualized" requirements for bonuses.

Eligibility Criteria

To be eligible for the bonus program, invited creators must make a public Threads profile and follow the rules outlined on Instagram’s creator incentive terms page. Additionally, they must ensure that their posts meet specific guidelines to qualify for bonuses.

Post Views: A post must receive at least 2,500 views.
Content Guidelines: The content should not include copyrighted material, have no text, or be boosted views. Moreover, the posted content should not feature a watermark of another platform, such as TikTok or YouTube.
Brand Partnership Posts: The posted content cannot be a brand partnership post.

Earnings and Payouts

Creators can check their earnings on the professional dashboard and may need to earn a minimum amount to receive a payout. If they don’t reach the minimum amount, they will not receive any bonus payout but might be invited to participate in another bonus opportunity in the future.

Impact on Instagram Users and Creators

The new bonus program is likely to encourage Instagram users with substantial followings to post more on Threads, which may lead to a significant increase in user engagement. Additionally, it may push some of their following onto Threads as well. The fact that Instagram already suggests Threads on its app will further promote the platform.

Opportunities for Creators

The bonus program offers an excellent opportunity for creators who want to build out an audience on the new platform. However, the monetary benefits might be temporary, and Meta hasn’t detailed long-term plans for creators to earn money on Threads.

Conclusion

Meta’s Threads social network has reached an impressive milestone of 150 million monthly users, and the company is not slowing down its growth engine. The limited-time bonus program for creators aims to increase engagement and drive user growth. While the program offers opportunities for creators, it also raises questions about the long-term sustainability of earning money on Threads.