Blackmagic Design has announced that its highly anticipated URSA Cine Immersive commercial camera is now available for preorder, with deliveries expected to begin in early 2025. This cutting-edge camera promises to enable high-quality 3D immersive video production, raising the bar for cinematographers and filmmakers.
Pricing and Availability
The Blackmagic URSA Cine Immersive camera is priced at $29,995, an investment that may seem steep but offers unparalleled capabilities in 3D immersive video capture. For those considering purchasing multiple Vision Pros to achieve similar results, it’s worth noting that the camera costs approximately 8.6 units of the latest Apple headset.
Technical Specifications
Revealed back in June, the Cine Immersive boasts an impressive set of features:
- Stereoscopic 3D Capture: Shoot video at 90fps with a resolution of 8160 x 7200 per eye, more than double the estimated resolution of the Vision Pro’s screens.
- Proprietary Apple Immersive Video Format Support: Edit footage using DaVinci Resolve Studio, which will gain support for this format early next year.
Blackmagic Design CEO Grant Petty has emphasized the significance of this development:
"We’re thrilled to announce that our new camera will enable a true end-to-end workflow for Apple Immersive Video. We’re looking forward to working closely with filmmakers on immersive videos ahead of its wider release later in 2025."
DaVinci Resolve Studio Update
In anticipation of the URSA Cine Immersive’s release, Blackmagic plans to update DaVinci Resolve Studio to support the proprietary Apple Immersive Video format. This move will greatly facilitate post-production workflows for cinematographers working on immersive content.
Impact on the Industry
The Vision Pro has, until now, had a limited selection of high-quality immersive content. The release of the Blackmagic URSA Cine Immersive camera and DaVinci Resolve Studio update is poised to change this landscape. Cinematographers will finally have access to a professional-grade tool for capturing stunning 3D immersive video.
The impact on the industry could be significant:
- Increased Adoption: With the cost-effectiveness of the Blackmagic URSA Cine Immersive camera, studios may be more inclined to invest in immersive content production.
- Improved Quality: Cinematographers will have the ability to capture high-quality 3D immersive video, elevating the overall viewing experience for audiences.
Future Prospects
While Blackmagic Design has announced that deliveries of the URSA Cine Immersive camera will begin in early 2025, it’s likely that we’ll see a significant increase in high-quality immersive content in the coming years. The collaboration between Blackmagic and Apple will enable filmmakers to produce truly immersive experiences.
The possibilities are endless:
- New Storytelling Opportunities: Cinematographers will be able to push the boundaries of storytelling with 3D immersive video, creating new and innovative narratives.
- Advancements in Technology: As more studios invest in immersive content production, we can expect significant advancements in camera technology and post-production software.
Conclusion
The release of the Blackmagic URSA Cine Immersive camera is a significant development in the world of 3D immersive video. With its cutting-edge features and competitive pricing, this camera promises to revolutionize the industry. As the market for immersive content continues to grow, it will be exciting to see how cinematographers take advantage of these new capabilities.
We’ll be keeping an eye on further developments from Blackmagic Design and eagerly anticipating the wider release of this groundbreaking technology in 2025.
Specifications Table
- Camera Type: Commercial-grade
- Resolution (per eye): 8160 x 7200
- Frame Rate: 90fps
- Format Support: Apple Immersive Video format
DaVinci Resolve Studio Update Timeline
- Early 2025: Expected release of DaVinci Resolve Studio update supporting Apple Immersive Video format
Blackmagic URSA Cine Immersive Camera Availability
Preorders are now available directly from Blackmagic Design offices. Deliveries will begin in early 2025.
Vision Pro and Apple Immersive Video Format Support
The Vision Pro has had limited high-quality immersive content available outside of Apple’s videos. With the release of the Blackmagic URSA Cine Immersive camera, we can expect to see an increase in this type of content.
Industry Impact
The collaboration between Blackmagic and Apple will enable more studios to invest in immersive content production, driving advancements in technology and pushing the boundaries of storytelling.
