The article is a Pitch Deck Teardown of Enduring Planet, a climate-focused startup. The author, Haje Jan Kamps, provides feedback and suggestions on how the company can improve its pitch deck. Here are the main points:
1. Improve clarity and focus
- The introduction should be clear and concise, focusing on the problem statement.
- Avoid using buzzwords like "disrupting" or "revolutionizing" without explaining what it means.
2. Use data to support claims
- Include concrete data to demonstrate the impact of climate change and the need for Enduring Planet’s solution.
- Use visual aids to make complex information more accessible.
3. Make the value proposition clear
- Explain how Enduring Planet’s solution addresses a specific pain point or opportunity in the market.
- Emphasize the benefits of investing in the company, such as potential returns on investment.
4. Provide an operating plan
- Include a detailed timeline for the next 12-18 months, highlighting key milestones and goals.
- Explain how these milestones will drive value creation for investors.
5. Focus on investor needs
- Tailor the pitch deck to speak directly to the interests and concerns of potential investors.
- Highlight opportunities for returns on investment and growth.
The article concludes by emphasizing that a good pitch deck should be clear, concise, and focused on providing value to the audience (in this case, investors).
