In a significant move, Amazon (AMZN) and mapping and location technology company HERE have signed a 10-year agreement worth $1 billion. This partnership will see HERE leveraging Amazon’s AWS cloud infrastructure to develop advanced location-sensitive technologies for automakers.
Unlocking the Potential of Software-Defined Vehicles
The collaboration between HERE and AWS aims to provide automotive companies with the necessary tools to build software-defined vehicles (SDVs) as well as advanced driver assistance systems (ADAS) and automated driving (AD). SDVs, similar to how smartphones receive new features via updates, will enable automakers to push software updates through the cloud for various in-car systems. This will allow for new capabilities and features to be added without the need for physical hardware modifications.
Tesla’s Software Updates: A Similar Concept
For instance, Tesla (TSLA) has been offering a range of updates to its vehicles via internet connectivity. These updates have included an Apple Watch app that allows users to check their vehicle’s charge and control its locks, as well as Sirius XM support. The HERE-AWS partnership is expected to bring similar innovations to the automotive industry.
Longstanding Collaboration with Enhanced Capabilities
While HERE and AWS have been working together for over 10 years, the new agreement brings more capabilities around ADAS and AD to the forefront. Part of this includes the development of SceneXtract software, designed to recreate real-world environments for the purpose of developing ADAS and AD features.
SceneXtract: Revolutionizing ADAS and AD Development
SceneXtract is a powerful tool that makes it easier for automakers to pull data from HERE’s HD Live Map. This cloud-based mapping service provides highly accurate information related to road conditions, lane information, local vehicle features, geometry, and more. By utilizing SceneXtract, companies can reduce the time required to prepare real-world simulations used to train their own ADAS and AD functions.
SceneXtract in Action
As explained by Remco Timmer, Vice President of Product Management at HERE:
"SceneXtract marks a significant milestone in ADAS and AD development. It provides developers with a powerful tool to reduce the time, cost, and complexity of simulating real-world scenarios."
The benefits of SceneXtract are clear: it enables more efficient and accurate testing, allowing manufacturers to bring safer, more advanced autonomous driving technologies to market faster.
HERE’s Mapping and Location Information Gets a Boost
In addition to SceneXtract, HERE and AWS are setting up an agreement to build out HERE’s mapping and location information using AWS’s AI models and computing capabilities. This enhanced mapping data will be offered via Amazon’s AWS Marketplace to third-party developers, enabling them to improve their supply chain services.
Real-World Applications
Companies are already leveraging this technology for real-time information about shipping critical products and improving the accuracy of delivery estimates. The potential for SceneXtract and HERE’s enhanced mapping data is vast, with applications ranging from logistics and transportation to smart cities and infrastructure development.
Impact on the Automotive Industry
The collaboration between HERE and AWS will have a significant impact on the automotive industry. By providing advanced location-sensitive technologies, automakers can enhance their products and services, leading to improved safety, efficiency, and customer experience.
Conclusion
In conclusion, the $1 billion agreement between Amazon and HERE is a game-changer for the automotive industry. The partnership’s focus on SDVs, ADAS, and AD will drive innovation and growth in the sector, paving the way for safer, more advanced vehicles that can be updated remotely via software updates.
What’s Next?
As the world becomes increasingly dependent on technology, it’s essential to stay ahead of the curve. The HERE-AWS partnership is a testament to the power of collaboration and innovation in driving progress. Stay tuned for further updates on this exciting development and its potential applications in various industries.
About Amazon (AMZN)
Amazon (AMZN) is one of the world’s largest technology companies, known for its e-commerce platform, cloud computing services, artificial intelligence, and more. The company’s commitment to innovation has made it a leader in multiple markets, including the automotive industry.
About HERE
HERE is a leading provider of mapping and location technologies. The company offers a range of solutions, from HD Live Map to SceneXtract software, designed to enhance navigation, logistics, and infrastructure development.
