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Blue Jeans Adds $25 Million to War Chest for Challenging Video Conferencing Leaders

A New Era for Video Conferencing

Blue Jeans Network, a pioneering video conferencing company founded by a serial entrepreneur with a proven track record of success, has secured an additional $25 million in funding from prominent venture capital firms NEA, Accel, and Norwest Venture Partners. This latest investment brings the company’s total funding to just shy of $50 million.

Wooing Enterprise Customers

Interestingly, a significant portion of this capital will be allocated towards a marketing campaign aimed at enticing enterprise customers away from other video conferencing providers. In the realm of enterprise-focused companies, it is not uncommon for a more aggressive marketing and sales strategy to be employed in order to acquire customers. Blue Jeans Network’s goal is to persuade companies to switch from traditional audio conferencing methods to video conferencing solutions.

A Growing Client Base

The company already boasts an impressive client roster, including Facebook, Match.com, and Stanford University, among others. With this fresh injection of capital, Blue Jeans Network is well-positioned to expand its reach and solidify its position in the market.

Product Updates and Enhancements

Complementing the funding announcement are several product updates designed to enhance the user experience and improve compatibility with existing video conferencing platforms. These updates include:

  • Browser-Based Conferencing Solution: Blue Jeans Network has recently launched a browser-based conferencing solution that seamlessly integrates with various platforms, including Skype, Google Hangouts, Cisco, and Polycom.
  • Customized Log-in Pages: Users can now create customized log-in pages tailored to their specific needs and branding requirements.
  • Single Sign-on for Employees: This feature enables employees to access video conferencing sessions without having to manually enter login credentials.

Revolutionizing Video Conferencing with New Product Releases

In a bold move, Blue Jeans Network has released a new product designed to disrupt the market by eliminating the need for expensive Multipoint Control Units (MCUs). These units can cost upwards of $250,000 and are typically used in large-scale video conferencing settings. In contrast, Blue Jeans’ video-conferencing service starts at an affordable $299 per port.

Topics

  • Blue Jeans Network: A pioneering video conferencing company with a proven track record of success.
  • Enterprise Solutions: Blue Jeans Network’s focus on providing enterprise-focused companies with the tools and solutions they need to succeed.
  • Venture Capital: The funding secured by Blue Jeans Network from prominent venture capital firms NEA, Accel, and Norwest Venture Partners.

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